HRH DIANA, PRINCESS OF WALES, PATRON 1994; Photography: Patrick Demarchelier / Vogue

Positive View was created in 1994 by Andrew Page as his personal philanthropic project to raise funds for the Chickenshed theatre in North London where his daughter was a member.

To do this he organized a major photography exhibition featuring international vintage and contemporary photography donated by some of the world’s most respected photographers.

The two-month exhibition was held at the Saatchi Gallery in London and the exhibits were later auctioned by Sotheby’s with the proceeds being donated to Chickenshed.

The Royal Patron of the project was HRH Diana, Princess of Wales and sixteen years later her son, HRH Prince William took a similar role when the concept was revisited to raise funds for an innovative, life-changing photography project benefiting Crisis, the UK’s leading homeless charity. On this occasion over £500,000 was raised through a gala auction hosted by Christie’s.

Both exhibitions attracted: 5-star national media coverage; extensive features in weekend colour supplements; and extensive coverage on broadcast channels and social media platforms.

Andrew Page has worked for over 20 years with disadvantaged young people through Fairbridge (now part of the Prince’s Trust), the Foyer Federation and the leading homeless charity, Crisis. During this time he recognized the urgent need to provide high quality, open access youth services on Inner London’s most disaffected estates which, until then, had been largely ignored.

Driven by this conviction and with the support of founder patrons, Sir David Tang and Lady Elena Foster, he launched Positive View as a charity in its own right in 2012.